Introducing our new series on Stars & Sustainability, a look at how celebrities are making an impact in the world of sustainabilty.

This week’s headlines:

Kim Kardashian becomes new ‘Chief Taste Consultant’ for Beyond Meat

Yes, Kim K is lending her superstar status to Beyond Meat as their new ‘Chief Taste Consultant‘. Shortly after the news broke, the internet trolled her for apparently fake eating her way through the commercial and not eating the plant-based meat at all.

Learn more at Beyond Meat

Jake Gyllenhaal and Serena Williams feature in JUST Egg commercials

Jake Gyllenhaal and Serena Williams are the latest stars to feature in commercials for JUST Egg, which is not a huge surprise given that the two are investors in the brand.

Learn more at JUST Egg

Gordon Ramsay’s TikTok Challenge

Gordon Ramsay is finally impressed with a vegan recipe, after reviewing plant-based recipes as part of BBC’s #FutureFoodStars TikTok challenge (via The Beet). The hot-headed celebrity chef teased his followers earlier this year by saying he was “turning vegan” – but only for lunch that day – and had been poo-pooing on plant-based recipes until he came across a vegan ramen recipe he approved of on May 19.

Read more on mashed.com

See also: Is Kim Kardashian Vegan?

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