Contrary to popular belief, sustainability isn’t just something that women are interested in. Men are too, as proven by the rise of more and more sustainable menswear brands around the world.
Here are eight menswear brands that work towards closing the gender gap in sustainability:
Octobre
If you are looking for timeless menswear with a Parisian flair, then Octobre is here to perfect your French dressing. From overshirts, knitwear to its curated range of business-appropriate attire, the collection is injected with understated, neutral tones that are synonymous with European fashion.
Honouring European tailoring, the brand takes pride in producing over 95% through European ateliers, using fine materials such as Italian-spun wool and traditional English tweed. It is worth noting that 71% of its core range is made in organic cotton, and 63% of its sweaters use Mulesing Free Merino wool.
Shop on octobre-editions.com
Buck Mason
Buck Mason offers wardrobe staples that follow the clean, straightforward sensibilities celebrated in American fashion. Placing functionality above all, each garment is stripped down to solid colours, focusing on quality (soft, durable long-grain cotton) rather than crazy patterns. It also favours using neutral to earth tones to make them more wearable across seasons.
Shop on buckmason.com
Kotn
Kotn was conceived from creating the perfect t-shirt without compromising on quality, price, and its community. The co-founder visited his familial home of Egypt, where he was immersed in a cotton-farming community in the Nile Delta. This certified B Corp caters to the fashion-savvy Gen Z pool who seek to invest in quality basics that speak comfort, with most pieces designed in relaxed or oversized fittings.
Shop on kotn.com
Story Mfg.
In need of a bit of eclecticism, then Story Mfg’s line of psychedelic, everyday fashion would be up your alley. While most sustainable brands put a primary focus on functionality, Story Mfg balances aesthetics and consciousness. The brand favours natural dyes, zero fabric waste and artisanal processes to appeal to the growing community of slow fashion activists.
Shop on storymfg.com
Naadam
Naadam sources the finest cashmere from Mongolia’s Gobi Desert to create an extensive range of plush sweaters, hoodies and joggers. You can also expect the same offering of Merino cashmere to their footwear, bringing luxurious softness down to your feet. The company works directly with local herders to cut out the middlemen and create a scheme that better empowers local workers.
Shop on naadam.co
Nudie Jeans
Scandinavian duo Maria Erixon and Joakim Levin founded Nudie Jeans on a simple philosophy of balance. The denim-focused label spotlights clothing made from raw and untreated fabrics with the intent to have the garments ready for reuse to minimise environmental footprints. This is the place to find high-quality jeans and workwear-inspired clothing. While you are on their site, take a minute to scroll through their Re-use selection of repurposed, one-of-a-kind jeans as part of their efforts to promote a circular economy.
Shop on nudiejeans.com
Outerknown
Like the name suggests, Outerknown defies the norm by being the first to pursue proper labour accreditation before selling a stitch of clothing. The brand is not one to shy away from vibrant colours. Sweaters inspired by the retro colours that marked the golden age of surf culture and plaid shirts experimenting with funky combos are among its bestsellers online.
Shop on outerknown.com
Harvest & Mill
Harvest & Mill operates entirely locally, meaning that each piece is grown, milled and sewn exclusively in the US with a long-serving mission to support local cotton farmers and sewing communities. It champions the use of dye-free organic cotton, including heirloom cotton that naturally comes in soft browns, greens and reds. Heirloom cotton’s colour variety is hard to replicate in commercial cotton, making it a unique product.
Shop on harvestandmill.com
See also: Shop Local: 8 Homegrown Clean Beauty Brands in Hong Kong
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